2.1. Market Promotion & Development Scheme (MPDA)
| Related Scheme | Market Promotion & Development Scheme (MPDA) |
| Description | The Market Promotion and Development Assistance Scheme (MPDA) has been launched as a unified scheme by merging different schemes implemented by the Khadi sector including publicity, marketing, market promotion and marketing development assistance. Further, grant/subsidy will also be available for construction of Khadi plazas. The overall objective of the scheme is to ensure increased earnings for artisans. |
| Nature of assistance | Modified MDA (MMDA) shall be allowed @ 30% on the Prime cost of Khadi (cotton, silk, woollen) and Polyvastra |
| Who can apply? | The Khadi institutions, having valid Khadi certificate and categorised as A+,A,B and C only are eligible to avail MMDA grant from KVIC. |
| How to apply? | The total amount of MMDA on production will be claimed by the producing Institution from the KVIC and will be distributed amongst the stakeholders viz., spinners and weavers, producing Institutions and selling Institutions in the ratio 40%, 20% and 40% respectively. Producing Institutions shall submit quarterly claim of MMDA based on the actual production achieved during the preceding quarter of the financial year. The difference, if any, would be adjusted in the last quarter of the financial year on the basis of accounts audited by a Chartered Accountant. The MMDA, preferably, shall be reimbursed electronically by the State/Divisional office of the KVIC on a quarterly basis. |
| Whom to contact | Dy. CEO, KVIC Ph: 022-26710021 Email: kvicecr[at]gmail[dot]com |
| Download Scheme Guidelines | |
2.2. Revamped Scheme of Fund for Regeneration of Traditional Industries (SFURTI)
| Related Scheme | Revamped Scheme of Fund for Regeneration of Traditional Industries (SFURTI) |
| Description | The main objectives of the scheme are to: To organize the traditional industries and artisans into clusters in order to make them, competitive and provide support for their long term sustainability; To provide sustained employment for traditional industry artisans and rural entrepreneurs; To enhance marketability of products of such clusters by providing support for new products, design intervention and improved packaging and also the improvement of marketing Infrastructure; To equip traditional artisans of the associated clusters with the improved skills and capabilities through training and exposure visits; To make provision for common facilities and improved tools and equipments for artisans; To strengthen the cluster governance systems with the active participation of the stakeholders, so that they are able to gauge the emerging challenges and opportunities and respond to them in a coherent manner; To build up innovative and traditional skills, improved technologies, advanced processes, market intelligence and new models of public-private partnerships, so as to gradually replicate similar models of cluster- based regenerated traditional industries. |
| Nature of assistance | The Scheme would cover three types of interventions namely: 'Soft Interventions', 'Hard Interventions' and 'Thematic Interventions'. The project outlay for various clusters is as follows: Heritage cluster (1000-2500 artisans *): ₹ 8 cr; Major cluster (500-1000 artisans *): ₹ 3 cr; Mini cluster (Up to 500 artisans*): ₹ 1.5 cr. *For NER/ J&k and Hill States, there will be 50% reduction in the number of artisans per cluster. Soft Interventions: A maximum ceiling of ₹ 25.00 lakhs (100% scheme funding) Hard Interventions: As per project requirement (75% scheme funding) Cost of Technical Agency is calculated at 8 % of Soft and Hard Interventions (100% scheme funding). Cost of Implementing Agency/ Cluster Executive is fixed at a ceiling of ₹ 20.00 lakhs (100% scheme funding). |
| Who can apply? | Non-Government Organizations (NGOs), Institutions of the Central and State Governments and, Semi-Government institutions, field functionaries of State and Central Govt., Panchayati Raj institutions (PRIs), and similar agencies, with suitable expertise to undertake cluster development. |
| How to apply? | The above eligible agency/organization has to submit the proposal to the State Office, KVIC and the proposed is to be scrutinized at State Level and Zonal Level before being submitted onwards to the Scheme Steering Committee for approval. |
| Whom to contact | Deputy Secretary (ARI), M/o MSME Ph: 011-23062745, Email: samar[dot]nanda[at]nic[dot]in |
| Download Scheme Guidelines | |
2.3. Coir Vikas Yojana (CVY)
| Related Scheme | Coir Vikas Yojana (CVY) |
| Description | The interventions under CVY Scheme envisage a wide range of activities like skill development of artisans, mahila coir yojana, for modernization, upgradation and/or establishing a new unit under Coir Industry Technology Upgradation Scheme (CITUS), promoting the domestic as well as export market, providing of trade and industry related functional support services, and welfare of coir workers. |
| Download Scheme Guidelines | |
2.3.1. Coir Industry Technology Upgradation Scheme (CITUS)
| Related Scheme | Coir Industry Technology Upgradation Scheme (CITUS) |
| Description | A new component namely “Coir Industry Technology Upgradation Scheme (CITUS)” has been introduced replacing the earlier component i.e. “Development of Production Infrastructure” of Coir Vikas Yojana for giving away assistance to the entrepreneurs for procurement of eligible Plant & Machinery for modernization, upgradation and/or establishing a new unit on making application for the purpose to go for larger investment in the coir sector. The financial assistance shall be 25% of the cost of admissible items of Plant and Machinery procured by the Coir units. The upper ceiling of the financial assistance will be Rs.2.50 crores per coir unit/ project. |
| Nature of assistance | The financial assistance shall be 25% of the cost of admissible items of Plant and Machinery procured by the Coir units for modernization, upgradation and/or establishing a new unit. The upper ceiling of the financial assistance will be Rs.2.50 crores per coir unit/ project. |
| Who can apply? | All coir production/processing units newly established will be eligible to apply for assistance. All coir production/ processing units registered with Coir Board under Coir Industry (Registration) Rules, 2008 and having Udyog Aadhar are eligible to apply for financial assistance for modernisation under this scheme. |
| How to apply? | The applicant/beneficiary unit seeking assistance under this component shall file applications online with all relevant details /documents prescribed. |
| Whom to contact | Joint Director (Planning), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
2.3.2. Science and Technology (S&T) for Coir
| Related Scheme | Science and Technology (S&T) for Coir |
| Description | The component envisages extension of the outcomes of research at the laboratory level for application at the field level and extension of testing and service facility. The Research and Development activities of the Board are carried out through the twin research institutes: the Central Coir Research Institute, Kalavoor and Central Institute of Coir Technology, Bangalore. |
| Nature of assistance | Technology Transfer, Incubation, Testing and Service Facilities |
| Who can apply? | The Research and Development activities of the Board are carried out through the twin research institutes: the Central Coir Research Institute, Kalavoor and Central Institute of Coir Technology, Bangalore. These institutes are eligible for use of funds released under Science & Technology. The research outcomes are beneficial to the coir industry and trade in India and abroad. |
| How to apply? | Manufacturers/Entrepreneurs/Coir Workers can approach Research Centre in order to avail of assistance in Technology Transfer, Incubation, Testing and Service facilities. |
| Whom to contact | Director (RDTE), Central Coir Research Institute, Coir Board. Ph: 0477 2258094 Email: ccri[dot]coirboard[at]gmail[dot]com |
| Download Scheme Guidelines | |
2.3.3. Skill Upgradation and Mahila Coir Yojana (MCY)
| Related Scheme | Skill Upgradation and Mahila Coir Yojana (MCY) |
| Description | Skill Upgradation & Mahila Coir Yojana (MCY) is one of the key components under the Scheme Coir Vikas Yojana. Coir Board imparts training in processing of coir and value addition to potential workers, coir artisans/entreprenuers through its training centres, i.e., National Coir Training and Design Centre (NCT&DC), Kalavoor, Alleppey and Research-cum-Extension Centre, Thanjavur, and Field Training Centres of Regional Officers/ Sub Regional Officers of the Board located at various parts of the country. The Mahila Coir Yojana (MCY) is intended to provide self employment opportunities to rural women artisans in regions processing coconut husk. |
| Nature of assistance | The stipend per trainee for the skill development programmes will be limited to Rs.3,000/- per month and in the case of training programmes of less than one month duration, stipend will be disbursed on prorata basis. The honorarium for the trainer will be limited to Rs. 15.000/- per month. An amount of Rs.400/- per head per month will be provided as financial assistance to the training sponsoring agency to meet the operational cost of the training for raw material, power charges, other incidentals etc |
| Who can apply? | Coir artisans and workers engaged in the coir industry may avail of the financial assistance for procurement of machines/equipments under PMEGP scheme for setting up of new coir units for which the maximum project cost is Rs.25 lakhs. |
| How to apply? | The officer-in-charge of the Regional Extension Centre will handle selection of trainees for training programmes conducted at the Regional Extension Centres. Trade Associations, Unit Owners, NGOs, Co-operatives and Industries Department will sponsor such candidates and recommend them for training. |
| Whom to contact | Joint Director (P), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
2.3.4. Export Market Promotion (EMP)
| Related Scheme | Export Market Promotion (EMP) |
| Description | Coir Board is implementing Export Market Promotion with a view to improve the export performance of Indian Coir Sector through various export market promotion activities such as sponsoring delegations; participation in seminars and conferences; organising participation in international fairs; undertaking generic publicity abroad; extending financial assistance to Micro, Small and Medium Enterprises and Exporters; presenting Coir Industry Awards on an annual basis to recognize the outstanding performance in the areas of export; domestic trade; R&D and functioning of units and societies. |
| Nature of assistance | 1. Delegation, Consultancy & Information Sourcing 2. Participation in seminars and conferences 3. Participation in international fairs/buyer-seller meets 4. Publicity abroad 5.External Market Development Assistance 6. Coir Industry Awards. The assistance shall be provided as per revised guidelines of International Cooperation Scheme (IC Scheme) issued on 15.06.2018. The guidelines may be downloaded from the website https://msme.gov.in/marketing-promotion-schemes |
| Who can apply? | Manufacturers, Entrepreneurs and Exporters of Coir |
| How to apply? | The application forms can be had either from the Coir Board HO or it can be downloaded from the website http://coirboard.gov.in/ |
| Whom to contact | Joint Director (P), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
2.3.5. Domestic Market Promotion (DMP)
| Related Scheme | Domestic Market Promotion (DMP) |
| Description | In pursuance of Section 10(1) of Coir Industry Act 1953, Coir Board has been taking various measures for popularizing coir and coir products and expanding the domestic market. Establishment and maintenance of Showroom and Sales depots, participation in fairs / exhibitions organized by other agencies and organizing exclusive fairs for Coir and coir goods within the country, providing Market Development Assistance to State supported organizations for enlarging marketing network, organizing generic publicity through press, television, website and radio and erection of hoardings, fixing of quality standards, inspection and a certification of quality of coir goods are some of the measures taken by Coir Board towards achieving the objective. The activities undertaken by the Board for the purpose are publicity, participation in domestic exhibitions, Extension of performance linked Market Development Assistance, construction/renovation/interior decoration of new and existing showrooms/market development centres of the Board and field demonstration/displays. |
| Nature of assistance | The component proposes to provide financial assistance to the Apex Co-operative Societies, Central Co-op. Societies, Primary Co-operative Societies, Public Sector Enterprises, franchisees appointed by Coir Board in the coir industry and the Showroom and Sales Depots / Hindustan Coir of the Coir Board. The MDA is granted at the rate of 10% of their average annual sales turnover of coir products including coir fibre, coir pith, coir pith block, coir pith products, coir pith organic manure, coir yarn, mats, matting, rubberized coir goods, coir geotextile, garden articles, coir bags, coir umbrella, coir chapel, coir ornaments, coir handicrafts, coir wood and other innovative products during the preceding three financial years, subject to the condition that 5% increase should have been achieved over the immediate previous year. This Assistance will be shared on 1:1 basis between the Central Government and the concerned State/Union Territory Government. The disbursement of Central share of MDA will be subject to the budgetary outlay available with the Coir Board under the relevant schemes. |
| Who can apply? | Apex Co-operative Societies, Central Co-op. Societies, Primary Co-operative Societies, Public Sector Enterprises, franchisees appointed by Coir Board in the coir industry and the Showroom and Sales Depots / Hindustan Coir of the Coir Board. |
| How to apply? | The MDA application form can be obtained from the Coir Board HO and it also can be downloaded from the website of coir board. http://coirboard.gov.in/ |
| Whom to contact | Joint Director (P), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
2.3.6. Trade and Industry Related Functional Support Services (TIRFSS)
| Related Scheme | Trade and Industry Related Functional Support Services (TIRFSS) |
| Description | Collection of statistical data pertaining to various aspects like production, productivity, labour infrastructure, raw material, marketing etc. is required for providing feedback to the trade and industry and for evolving appropriate policy for the overall organized and systematic development of the coir industry. Introduction and maintenance of an updated and effective IT related management information system is an in escapable requirement for the development of this highly competitive sector. |
| Nature of assistance | The component provides accessible export data such as name of importing countries, value and quantum of export to each country. Survey & Study reports of various sectors are available for the Coir Industry. HRD Program can be utilised by coir workers for the betterment of their knowledge in tune with modern technology. |
| Who can apply? | The Board's officials, stake holders of the industry, manufacturers, coir workers and major market player can avail of HRD program organized under the scheme. |
| How to apply? | The Board's officials, stake holders of the industry, manufacturers, coir workers and major market player can approach the Head Office and Regional Offices of the Board in order to participate in the HRD programs organized from time to time in different regions. |
| Whom to contact | Joint Director (P), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
2.3.7. Welfare Measures (Pradhan Mantri Suraksha Bima Yojana (PMSBY))
| Related Scheme | Welfare Measures (Pradhan Mantri Suraksha Bima Yojana (PMSBY)) |
| Description | Coir Board had been implementing Coir Board Coir Workers Group Personal Accident Insurance Scheme for the benefit of the coir workers in the country. The scheme started from the year 1998 was aimed at providing insurance coverage against accidental death, permanent total disability and permanent partial disability to the coir workers. The coir workers aged 18 and above engaged in the industry were covered under the scheme. The insurance coverage was given on the basis of a comprehensive policy covering 4 lakh coir workers without naming each and every worker. The scheme titled "Coir Board Coir Workers Group Personal Accident Insurance Scheme" which was in operation up to 31.05.2016 has been converged to "Pradhan Mantri Suraksha Bima Yojana"(PMSBY) with effect from 01.06.2016. |
| Nature of assistance | The scheme is for a period of one year cover, renewable from year to year. Accident insurance coverage is given for death or disability cover for death or disability on account of accident to coir workers. |
| Who can apply? | The coir workers to be enrolled through Coir Board may be self-employed, employed under the SFURTI coir clusters, coir workers engaged in the units already registered with the Board, coir workers coming under the fold of Welfare Fund Board, PSUs, Corporations, Federations, Cooperative Societies, etc. |
| How to apply? | All coir workers in the country in the age 18 to 70 years having Aadhar linked Savings Bank account will be entitled to join. The coir worker would be eligible to join in the scheme only through Aadhar linked savings bank account. |
| Whom to contact | Joint Director (P), Coir Board Ph: 9447187059 Email: jdp[at]coirboard[dot]org |
| Download Scheme Guidelines | |
