Marketing Promotion Schemes

1) Scheme for 'Providing financial assistance on International Cooperation

Related Scheme

International Cooperation Scheme

Description

The Scheme would cover the following activities:
(a) Deputation of MSME business delegations to other countries for exploring new areas of technology infusion/upgradation, facilitating joint ventures, improving market of MSMEs products, foreign collaborations, etc.
(b) Participation by Indian MSMEs in international exhibitions, trade fairs and buyer-seller meets in foreign countries as well as in India, in which there is international participation.
(c) Holding international conferences and seminars on topics and themes of interest to the MSME.

Nature of assistance

IC Scheme provides financial assistance towards the airfare and space rent of entrepreneurs. Assistance is provided on the basis of size and the type of the enterprise.

Who can apply?

(a) State/Central Government Organisations;
(b) Industry/Enterprise Associations; and
(c) Registered Societies/Trusts and Organisations associated with the promotion and development of MSMEs

How to apply?

Click on Apply Now button below to apply online. or else You can send the Applications for seeking financial assistance, in the prescribed to the Director (International Cooperation), Ministry of MSME, Udyog Bhavan, New Delhi 110 011

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Check Eligibility

Application Procedure

Download Revised Scheme Guidelines

Revised Guidelines of the Scheme for International Cooperation
Proposal seeking financial assistance under IC Scheme - Compilation of a list of international events likely to held during financial year 2013-14
Proposal seeking financial assistance under IC Scheme - Timely submission of proposals
Memorandum of Understandings (MOUs) entered by Ministry of Micro, Small and Medium Enterprises

2) Scheme for providing financial assistance on marketing support under Marketing Assistance Scheme

Related Scheme

Marketing Assistance Scheme

Description

The assistance is provided for the following activities:
A. Organizing Exhibitions abroad and participation in International Exhibitions/Trade Fairs
B. Co-sponsoring of Exhibitions organized by other organisations/ industry associations/agencies
C. Organizing Buyer-Seller Meets, Intensive Campaigns and Marketing Promotion Events

Nature of assistance

Financial assistance of up to 95% of the airfare and space rent of entrepreneurs. Assistance is provided on the basis of size and the type of the enterprise.
Financial assistance for co-sponsoring would be limited to 40 % of the net expenditure, subject to maximum amount of Rs. 5 lakh

Who can apply?

MSMEs, Industry Associations and other organizations related to MSME sector

How to apply?

The applications/proposals for seeking assistance under the scheme shall be submitted to the nearest office of National Small Industries Corporation, with full details and justification.

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Check Eligibility

Application Procedure

Download Scheme Guidelines

3) Marketing Assistance and Technology Upgradation

Background : Ease of Doing Business Initiative

Ministry of Micro, Small & Medium Enterprises

Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and dynamic sector of the Indian economy over the last six decades. MSMEs not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural & backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth.
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Schemes

1. Domestic Trade Fairs / Exhibitions Click here to apply..

2. International Trade Fairs / Exhibitions Click here to apply..

3. BarCode Click here to apply..

4. Vendor Development Programmes

5. International / National Workshop on Marketing / Public Procurement / Packaging

ACHIEVEMENTS SO FAR :-

The scheme consist of five component namely (i) Domestic Trade Fairs/Exhibitions; (ii) International Trade Fairs/Exhibition; (iii) National/ International workshop/Seminar on Marketing/ Public Procurement/Packaging etc.; (iv)Vendor Development Programmes & (v) Bar Code.

1. Objectives
(i) To encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and developing domestic / overseas markets as well as adoption of the Bar Coding on products.
(ii) To facilitate marketing linkages especially in the view of Public Procurement Policy for MSEs Order 2012.
(iii) To create consciousness and to educate the MSMEs by organising International & National Workshop/ Seminar on marketing /packaging/topics relevant to MSME sector.

2. Eligibility criteria
The applicant Micro/Small Enterprise should suitably be registered through EM part II/ Udyog Aadhaar Memorandum (UAM) for availing financial benefits.

3. Domestic Fairs / Exhibitions

a. Implementing Agency: MSME Development Institutes.

b. Selection of Domestic Trade Fair/Exhibition and MSEs: By three member Committee as per the guidelines.

c. Financial Assistance to MSEs:

S.No. Eligible items Scale of assistance
1 Space Rent charges 80% of space rent paid for General category units and 100% for SC/ST/women/NER/PH units limited to Rs.20,000/- or actual whichever is less. The space rent will subject to maximum booth/stall size of 6 Sq. Mtrs. or minimum booth/stall size provided by the fair organiser.
(In case of technology trade fair/exhibition, maximum limit of space rent charges will be Rs.50,000/- in place of Rs.20,000/-)
2 Contingency expenditure (include travel, publicity and freight). 100% of Contingency expenditure for all categories of units subject to maximum Rs.10,000/- or actual, whichever is less (travel expenditure for one representative from each participating unit).

The entrepreneur would be allowed reimbursement under the scheme for maximum of 2 (two) events in a year.

4. International Trade Fairs / Exhibitions:

a. Implementing Agency: MSME-Development Institutes

b. Selection of International Trade Fair/Exhibition: International Trade Fairs/Exhibitions will be finalised by Office of DC (MSME).

c. Selection of MSEs for International Fairs/Exhibitions:: An MSE may apply online/ in prescribed application format (or system in place), at least two months advance. The MSEs would be recommended by the three members Committee for approval of the O/o DC (MSME). The offer for participation will be available on first come first served basis.

d. Financial Assistance to MSEs:

S.No. Eligible items Scale of assistance
1 Space Rent 80% of the space rent for General Category units whereas 100% for SC/ST/Women/NER units subject to maximum Rs.1.00 lakh or actual rent paid, whichever is less. The space rent will subject to maximum booth/stall size of 6 Sq. Mtrs. or minimum booth/stall size provided by concerned Indian trade bodies (e.g. ITPO, FIEO etc.) or the Fair Organiser.
2 Air fare 100% of the economy class air fare for all categories of units subject to maximum Rs.1.25 lakh or actual air fare paid, whichever is less (for one representative from each participating enterprise).

Assistance shall be available for travel by one permanent employee/director/partner/proprietor of the participating unit.

5. International/National Workshops/Seminars on Marketing/Public Procurement/Packaging etc.:

a. Implementing Agency: MSME-Development Institutes or any other agency approved by O/o DC-MSME depending upon the need of the event.

b. Financial Assistance:

S.No. Item Scale of assistance
1 National workshop / seminar Rs. 2.5 Lakh per workshop/seminar anywhere in the country (or actual whichever is lower).
2 International workshop / Seminar Rs. 2.5 Lakh per workshop/seminar anywhere in the country with an additional cost of Rs. 2.5 Lakh (maximum) towards cost of air travel, boarding & lodging etc. for international experts (or actual whichever is lower) subject to condition that international workshop/seminar should not be held in any five star hotel.

6. Vendor Development Programmes:

a. Implementing Agency: Vendor Development Programmes will be organised by MSME-Development Institutes.

b. Financial Assistance:
(i) State level Vendor Development Programme: These programmes will primarily focus Vendor-Vendee match making between MSMEs and CPSUs located in the State & other procuring agencies. The duration of these programmes will be one day. The funds for organizing these programme will be Rs. 30,000/- per programme.
(ii) National Level Vendor Development Programme:: These programmes will focus on organizing Industrial Exhibition cum Buyer-Seller Meet with an objective of providing opportunity for MSME to display their products and competencies where as large buyer to display their product/services requirements. The participants will be nation wide. The duration of programme will be 2-3 days. Funds for organizing these programmes and recovery will be based on following:

“A” Class Cities All Other Cities NE States/J &K/ Himachal Pradesh
Max Sanction per programme Minimum Recovery Max Sanction per programme Minimum Recovery Max Sanction per programme Minimum Recovery
Rs. 8.00 Lakh 60% Rs. 6.00 Lakh 50% Rs. 5.00 Lakh 20%

MSMEs would be allowed to participate in these programmes convergence with PSUs/State Governments etc.

7. Reimbursement on obtaining Bar code:

a. Implementing Agency: MSME-Development Institutes.

b. Financial Assistance to MSEs:: Providing 75% of one time registration fee and Annual recurring fee (for first three years) paid by MSEs to GS1 India. The claim may be submitted in prescribed format (or system in place).

Last updated date : 26/07/2016