1. Marketing Promotion Schemes

1.1 International Cooperation Scheme

International Events (Exhibitions, Trade Fairs etc.) approved under International Cooperation (IC) Scheme for the year 2022-23. Click here


Final CBFTE Component of IC Scheme

Related Scheme International Cooperation Scheme
Description Sub Component-I: Marketing Development Assistance (MDA)

Following activities are covered:
i.Participation (as exhibitors) of MSME delegations of industry associations and government organisations, involved in promotion of MSMEs, in international exhibitions, trade fairs and buyer-seller meets in foreign countries for exploring potential markets for exports, seeking joint ventures, awareness about latest technologies, etc. (Physical & Virtual)

ii. Organising international conferences/summits/workshops/seminars in India on themes relevant to MSMEs by the Industry Associations and Government organizations. (Physical & Virtual)

iii. Organising Mega international exhibitions/fairs/buyer-seller meets, conferences/summits/ workshops/ seminars in abroad by Ministry of MSME, its organizations solely or in partnership with industry associations for promotion of MSME sector. (Physical & Virtual)

iv. Participation of Ministry led Industrial delegations to International Exhibitions/Fairs/Conferences in foreign countries.

Sub-Component-II: Capacity Building of First Time Exporters (CBFTE) (PFD attached)
i. Reimbursement of Registration-cum-Membership Certificate charges/ Fees paid by the first-time MSE exporters for registration with EPCs.
ii. Reimbursement of export insurance premium paid by MSEs.
iii. Reimbursement of fee paid on Testing & Quality Certification acquired by MSEs to export products. This will encourage MSEs to produce and offer products and services of international standards for the export markets.
Nature of assistance IC Scheme provides financial assistance on reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges, entry/registration fee, registration-cum-membership certificate charge/fee, export insurance premium on reimbursement basis.
Who can apply? Government Institutions, Registered Industry Associations, Export Promotion Councils associated with promotion and development of MSME sector.
How to apply? Applications for availing financial assistance are invited on IC Scheme portal i.e. https://ic.msme.gov.in
Whom to contact Under Secretary (IC), M/o MSME
Ph: 011-23063219,
Email : neelam[dot]sharma25[at]nic[dot]in
Download Scheme Guidelines (English)

1.2. Procurement and Marketing Support Scheme (P&MS)

Related Scheme Procurement and Marketing Support Scheme (P&MS)
Description The Procurement and Marketing support Scheme would cover the following activities:
• To encourage Micro and Small Enterprises (MSEs) to develop domestic markets and promotion of new market access initiatives.
• To facilitate market linkages for effective implementation of Public Procurement Policy for MSEs Order of 2012.
• To educate MSMEs on various facets of business development.
• To create an overall awareness about trade fairs, latest market technique and other such related topics etc.
Nature of assistance
Who can apply? Individual Manufacturing/Service MSEs.
How to apply? Eligible MSEs may submit their application online or system in place.
Whom to contact Joint Development Commissioner,
O/o DC, MSME
Nirman Bhawan, New Delhi
Tel.: 011- 23061091
Email: mandeepkaur[at]ias[dot]nic[dot]in
Download Scheme Guidelines