4. Marketing Promotion Schemes

4.1. International Cooperation Scheme

International Events (Exhibitions, Trade Fairs etc.) approved under International Cooperation (IC) Scheme for the year 2021-22. Click here

Related Scheme International Cooperation
Description The scheme covers the following activities:

i. Participation (as exhibitors) of MSME delegations of industry associations and government organisations, involved in promotion of MSMEs, in international exhibitions, trade fairs and buyer-seller meets in foreign countries for exploring potential markets for exports, seeking joint ventures, awareness about latest technologies, etc. (Physical & Virtual)

ii. Organising international conferences/summits/workshops/seminars in India on themes relevant to MSMEs by the Industry Associations and Government organizations. (Physical & Virtual)

iii. OrganisingMega international exhibitions/fairs/buyer-seller meets, conferences/summits/ workshops/ seminars in abroad by Ministry of MSME, its organizations solely or in partnership with industry associations for promotion of MSME sector. (Physical & Virtual)

iv. Participation of Ministry led Industrial delegations to International Exhibitions/Fairs/Conferences in foreign countries.
Nature of assistance IC Scheme provides financial assistance on reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges and entry/registration fee on reimbursement basis.
Who can apply? Government Institutions and Registered Industry Associations associated with promotion and development of MSME sector.
How to apply? Applications for financial assistance are invited on IC scheme portal i.e. https://ic.msme.gov.in
Whom to contact Under Secretary (IC), M/o MSME
Ph: 23063198,
Email : bhaskar[dot]kalra[at]nic[dot]in
Download Scheme Guidelines (English)

4.2. Marketing Assistance Scheme

Related Scheme Marketing Assistance Scheme
Description The marketing assistance scheme provides assistance for the following activities:

a) Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs

b) Co-sponsoring of exhibitions organised by other organisations/industry associations/ agencies;

c) Organising buyer-seller meets, intensive campaigns and marketing promotion activities.
Nature of assistance (a).The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries).

(b). The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.

(c). Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.
Who can apply? MSMEs, Industry Associations and other organisations related to MSME sector are eligible to apply.
How to apply? Applications/proposals seeking assistance under the scheme should be submitted to the Branch Manager of the nearest office of the National Small Industries Corporation, with full details and justification in support of the application.

(a). The Guideline of Marketing Assistance Scheme is available on the Ministry's Website i.e. http://msme.gov.in
Whom to contact GM (Business Dev.), NSIC
Ph: 011-26311109
Email : exhb[at]nsic[dot]co[dot]in
Download Scheme Guidelines

4.3. Procurement and Marketing Support Scheme (P&MS)

Related Scheme Procurement and Marketing Support Scheme (P&MS)
Description The Procurement and Marketing support Scheme would cover the following activities:
• To encourage Micro and Small Enterprises (MSEs) to develop domestic markets and promotion of new market access initiatives.
• To facilitate market linkages for effective implementation of Public Procurement Policy for MSEs Order of 2012.
• To educate MSMEs on various facets of business development.
• To create an overall awareness about trade fairs, latest market technique and other such related topics etc.
Nature of assistance
Who can apply? Individual Manufacturing/Service MSEs.
How to apply? Eligible MSEs may submit their application online or system in place.
Whom to contact Joint Development Commissioner,
O/o DC, MSME
Nirman Bhawan, New Delhi
Tel.: 011- 23061091
Email: mandeepkaur[at]ias[dot]nic[dot]in
Download Scheme Guidelines