Marketing Promotion Schemes

1.1. International Cooperation Scheme

International Events (Exhibitions. Trade Fairs etc.) approved under International Cooperation (IC) Scheme for the year 2018-19. Click here

Related Scheme International Cooperation
Description The scheme covers the following activities:

a) Visit of MSME delegations to other countries in international exhibitions/ trade fairs, conferences/ summits/workshops etc. for exploring new areas of technology infusion/upgradation, joint ventures, improving market of MSMEs products, etc.

b) Participation of MSME delegations in international exhibitions, trade fairs and buyer-seller meets in foreign countries.

c) Holding international conferences/summits/workshops/seminars relating to MSME sector to be organized in India by the Industry Associations/ Government organizations.

d) Holding/organising mega international exhibition or fair and international conferences/seminars/workshops, Joint Committee Meetings/Joint Working Group Meetings/Government to Government bilateral meetings with outer countries in India by Ministry of MSME or organizations under it.

e) Sending a delegation of the Ministry of MSME to an International Exhibition/Fairs/Conference in foreign countries.
Nature of assistance IC Scheme provides financial assistance on reimbursement basis for airfare, space rent, freight charges, advertisement & publicity charges and entry/registration fee on reimbursement basis in case of participation in international exhibitions/trade fairs.
Who can apply? Government Institutions and Registered Industry Associations associated with promotion and development of MSME sector.
How to apply? Applications for financial assistance can be sent in the prescribed form to the Director (International Cooperation), Ministry of MSME, Udyog Bhawan, New Delhi -110011.
Whom to contact Director (IC), M/o MSME
Ph: 23063198, Fax: 23061756
Email : gs[dot]perni[at]nic[dot]in
Download Scheme Guidelines

1.2. Marketing Assistance Scheme

Related Scheme Marketing Assistance Scheme
Description The marketing assistance scheme provides assistance for the following activities:

a) Organisation of exhibitions abroad and participation in international exhibitions/ trade fairs

b) Co-sponsoring of exhibitions organised by other organisations/industry associations/ agencies;

c) Organising buyer-seller meets, intensive campaigns and marketing promotion activities.
Nature of assistance (a).The maximum net budgetary support for participating in an international exhibition/trade fair would normally be restricted to an overall ceiling of Rs. 30 lakh per event (Rs. 40 lakh for Latin American countries).

(b). The budget for organizing the Domestic Exhibitions/Trade Fair would depend upon the various components of the expenditure, i.e. space rental including construction and fabricating charges, theme pavilion, advertisement, printing material, transportation etc. However, the budgetary support towards net expenditure for organizing such exhibition/trade fair would normally be restricted to a maximum amount of Rs. 45 lakh. The corresponding budgetary limit for participation in an exhibition/trade fair shall be Rs. 15 lakh.

Financial assistance will be provided ranging from 25% to 95% of the Air-Fare and space rent to entrepreneurs on the basis of size and type of the enterprise. Financial assistance for co-sponsoring an event would be limited to 40% of the net expenditure, subject to a maximum amount of 5 lakh.
Who can apply? MSMEs, Industry Associations and other organisations related to MSME sector are eligible to apply.
How to apply? Applications/proposals seeking assistance under the scheme should be submitted to the Branch Manager of the nearest office of the National Small Industries Corporation, with full details and justification in support of the application.

The Guideline of Marketing Assistance Scheme is available on the Ministry's Website i.e. http://msme.gov.in
Whom to contact GM (Business Dev.), NSIC
Ph: 011-26311109
Email : exhb[at]nsic[dot]co[dot]in
Download Scheme Guidelines

1.3. Marketing Assistance & Technology Upgradation (MATU)

Related Scheme Marketing Assistance & Technological Upgradation (MATU)
Description To encourage manufacturing Micro and small enterprises (MSEs) in tapping and developing domestic/overseas markets, facilitate marketing linkages through Vendor Development Programmes and educate on relevant topics of marketing by organising International and National Workshop/seminar.
Nature of assistance The scheme offers reimbursement maximum of Rs 30,000 per unit for participation in Domestic Trade Fair/Exhibitions held across the country and upto Rs. 2.25 Lakhs per unit for participation in International Trade Fair/ Exhibition (A link may be created to download both the scheme guidelines, separately) held abroad.
Who can apply? Individual manufacturing MSEs.
How to apply? Eligible MSEs may submit their application online or system in place.

Refer MATU Scheme Guideline for Domestic Fairs

Refer IC Scheme Guideline for International Fairs.
Whom to contact ADC, O/o DC, MSME
Tel.: 011- 23061611
Email: anand[dot]sherkhane[at]nic[dot]in